Three Tips For Designing A Successful Logo
Commercial companies do not solely use logos; in fact, many logos represent various public and private entities of all sizes and scope. For many churches, groups, and organizations, a strong logo helps connect people to a brand. A successful logo enables your target audience to identify your services and products as a highly recognizable symbol. Regardless of your mission, a robust logo design is a quintessential component to achieving your organization’s or group’s goals.
As essential as the logo is to marketing and promotion, coming up with a visually appealing design representing your organization requires strategy. Your logo should be capable of embodying your image and values without being cluttered and confusing. If a logo is overtly comprehensive in design, it loses its visual appeal.
Whether you are designing a logo from scratch or giving an existing logo an upgrade, there are several guidelines to keep in mind.
Keep It Simple
A simple logo can be easily recognized instantly. If a logo is too busy with too much wording or graphics, the audience’s eyes will lose focus, and your logo will lose its recognition potential.
Crowded and flashy elements can also be distracting and take away from your logo’s objective, representing your cause or brand. Keep in mind that logos should be easily converted to black and white; this will help you keep it simple.
A Design For All Applications
When conceptualizing your logo design, it is essential to consider its applications of use. How and where your logo may appear on various media is an integral component of design strategy. Your logo should work for all aspects of marketing, from business cards to t-shirts, promotional items, and digital media.
Consider the current platforms on which you will be using your logo and any future marketing opportunities that may arise. Your logo should be able to carry your brand well into the future as your organization grows.
It can be easy to build your logo around an existing design that you find appealing but beware of this marketing pitfall. You want your logo to stand for your organization on its own and not be confused with any other brand, service, or product. People are drawn to originality in design, and keeping your logo intrinsically ‘you’ can help you garner the audience you desire.